The studies of destination image to Hubei province are very rare to use visual information, especially photographs. Online photographs that are from tourists and tourism organize lead and shape tourists’ perceived image to destination, and influence their behavior. The paper was based on compound content analysis-semiotic analysis method and a purposive sample of 300 photographs gathered from Baidu search engine. It was found that mountains and rivers was the nucleus of Hubei province online destination image, in which “one river and two mountains” and Yellow Crane Tower were representational travel symbol. The suggesting is as following: to strength the status of travel symbol about “one river and two mountains” and yellow crane pavilion; broaden online marketing to other travel attractions; build exquisite miniature garden spots.
柴海燕，郑妮靖. 基于百度图片的湖北旅游网络形象可视化研究[J]. 珞珈管理评论, 2017, 14(2): 122-.
Chai Haiyan，Zheng Nijing. A Visual Analysis of Hubei Province Online Destination Image: Based on Photographs from Baidu Search Engine. JOURNAL OF MANAGEMENT RESEARCH, 2017, 14(2): 122-.